Rooted in Beauty.
Inspired by You.
Gnaajiwe is a beauty studio rooted in intention, care, and culture. Founded by Leslie McCoy, a licensed esthetician with a passion for holistic beauty, Gnaajiwe [g’naatch-eh-weh] takes its name from the Ojibwe word meaning “she is beautiful.” Our mission is to help every client feel seen, celebrated, and confident in their skin.
Proudly serving the greater Chicago area, we offer professional waxing, teeth whitening, and tooth gem services—each delivered with skill, precision, and a commitment to your comfort. At Gnaajiwe, beauty is more than a service—it’s an experience, a moment of self-care, and a path to self-expression.
Step into a space designed to honor your glow—naturally, unapologetically, beautifully.